Since May, the Idea Pins option has been active on the Pinterest social network that allows creating videos with up to 60 seconds in length, something similar to what Tik Tok proposes. A functionality that provides content creators to tell stories and thus better capture their audience.
Now, so that these business accounts can generate greater income for your business or undertaking, the social network offers new functionalities within this concept.
One of the options is to label specific products to the Idea Pins , differentiating the proposal from the other Pins to gain visibility and thus increase the possibilities of sale. In addition, labeling a specific product to certain categories is a way of reaching out to the communities linked to those categories, giving the product even more marketing possibilities.
The Idea Pins are already active in the United States and the United Kingdom and it is expected that in the coming months it will be opened to new countries.