The new feature of the app "Nike Fit" will use augmented reality technology, algorithms, computer vision and data analysis to obtain a perfect map of the feet of its customers. Thanks to this, through the cell phone camera, the app will capture 13 key points of the feet to find the perfect number of shoes and improve the shopping experience online. The process does not take more than a minute. In addition this new function will be available in official stores, where any representative can ...

This is the ideal footwear for athletes, and even more so for basketball players, since it not only allows to tie the laces manually but also has an automatic tying system, controlled from an application installed on the cell phone. When the feet are introduced in the Nike Adapt BB, some sensors calculate the tension that each foot needs and automatically adapts the footwear, to guarantee a correct sanguineous flow and a greater comfort that guarantees better performance in the sport. Thes...