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Netflix analyzes launching a cheaper subscription but with ads
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Netflix analyzes launching a cheaper subscription but with ads

This proposal came from Netflix to its investors in a virtual intervention, after announcing that it lost more than 200 thousand users in the first quarter of 2022. This abrupt decline is also reflected in its net profits, which were 1,597 million dollars this year, compared to 1,706 in the past. For this reason, it is evaluating the possibility of offering a cheaper subscription type but with ads, which would be available within this year or the next. This type of model is already used by it...

Programmatic advertising with AI
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Programmatic advertising with AI

ONiAd is a Spanish platform that offers brands, through Deep Learning , the possibility of generating intelligent campaigns that constantly improve their algorithms, making the encounter between users and brands more precise. This technology allows managing millions of data of potential consumers showing the most assertive advertising for each one of them. This has repercussions on the direct improvement of profitability and happier consumers. Something to highlight about this application, de...

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