Instagram works to allow ads on IGTV. In this way those influencers with thousands of followers can earn money through their videos.
The goal of the platform is for video creators to have greater motivation when it comes to generating quality content on the platform and competing in this regard with YouTube .
Currently in IGTV there are summaries or fragments of You Tube videos or low quality videos. Moreover, only a minimum percentage of the more than one billion Instagram users have downloaded the IGTV app independently.
The percentages are not yet known but it is working internally with a program of partners where the parameters and policies of publication are being established together with the monetization tool.
For those influencers present on the platform is good news, they should only wait for the release date to be communicated to know all the details and join this modality.