Reels appeared when Tiktok began to gain popularity, as well as YouTube Shorts, so Instagram wants to differentiate itself by lengthening the duration of them. Everything seems to indicate that the platform is about to change its rules for Reels, since it will extend its current 60 seconds to the possibility of generating content of up to a minute and a half (90 seconds). Instagram hasn't made any official announcement yet, so the source of this information is a developer named Alessandro Pal...

Instagram is working on a function highly requested by influencers or content creators, it is about monthly paid subscriptions to access exclusive stories. The model would be similar to the one used by OnlyFans or Twitter Blue, that is, interested users must pay a monthly subscription to view the content of the influencers. It has already been detected that Instagram is developing this service and that it has incorporated prices for subscriptions, ranging from 0.99 cents to $ 4.99. Apparently...

Instagram is working on a function highly requested by influencers or content creators, it is about monthly paid subscriptions to access exclusive stories. The model would be similar to the one used by OnlyFans or Twitter Blue, that is, interested users must pay a monthly subscription to view the content of the influencers. It has already been detected that Instagram is developing this service and that it has incorporated prices for subscriptions, ranging from 0.99 cents to $ 4.99. Apparently...

The objective of the "metaverse" is to bring together the real and virtual worlds in different experiences such as chats, video calls, video games, among others, and adopting this path requires a more profound change in both the company and the brand identity. In addition, although these social networks continue to give good economic returns, Facebook has lagged behind the number of young users who remain active on the network and although Instagram is still in force, without changes, it can ...

The US newspaper has conducted an investigation on Facebook, accessing documents owned by the company with data that so far "minimized". As a result, some results to be considered were made public. The first is that "32% of adolescents commented that when they already felt bad about their bodies, Instagram made it worse." In other words, the constant publication on the social network of stereotyped bodies of beauty and "ideally happy" lives can be harmful, especially in adolescent women. This...

The main objective of this proposal is to generate greater engagement with users and allow content creators to contact their audiences through short and attractive videos, as does the TikTok platform. In addition to this, Facebook is presenting a new program with the idea that creators of reels can monetize them through the visualizations of their videos. In short, Facebook is working on alternatives that allow it to generate new content that will keep it current in the face of the great grow...

Some users have shared a screenshot where it can be seen that not only can they upload photos and videos but also that they can choose the format, filters and some other basic editing options. There are still no official announcements by Instagram but everything indicates that this functionality is being tested, which was highly demanded by users, especially at the beginning of the pandemic.

Thanks to the dynamics of TikTok , brands through their profile can make their videos viral and carry out live broadcasts, generating true engagement with their audience. The incorporation of e-commerce is the next step in the commercial strategy of the app. From TikTok, brands could upload their catalog of products and prices and in that same place give way to users to make their purchase without leaving the app, similar to how it works today on Instagram. There is no official launch date ye...

This feature is intended for instructors, musicians, chefs, bloggers, activists, and anyone who has something to say or share with a specific group or community. Live Rooms will allow you to generate income. Each follower will be able to collaborate through support badges, interactive experiences, purchases, participation in specific activities and any action that can be developed through this channel in a creative way. Regarding safety, the regulations are still in force. In the event that t...

Many references from Silicon Valley have joined this social network considering it "atypical". In Clubhouse there are no photos, videos, or written messages. There are no likes or emojis. Many define it as a great virtual round table. Each room has the information on the topic that is discussed there, who are the speakers and the number of people who have joined it. There is the figure of the moderator. The user can enter the room and request a turn to speak; This decision will be left to the...

Mark Zuckerberg seeks that Facebook and Instagram can cover the entire circuit that involves attracting and selling so that users who choose their products within the platforms do not need to leave them to make their purchase effective. This objective for the social network Facebook has already been met in some countries. Creating your own store within Facebook is as simple as creating a page, having at the moment a store available to thousands of potential buyers. In addition, customers an...

This new functionality goes directly to attract TikTok users, in general Generation Z and Millennials, who already number more than 1,500 million worldwide. The big difference and point in Reels' favor is that Reels can take advantage of Instagram instant messaging, while TikTok can't. An advantage when sharing the video with those who want beyond uploading it to the story. The success of Reels will depend on whether the public joins or not, but if we look back a long time, this strategy i...