The objective of the "metaverse" is to bring together the real and virtual worlds in different experiences such as chats, video calls, video games, among others, and adopting this path requires a more profound change in both the company and the brand identity. In addition, although these social networks continue to give good economic returns, Facebook has lagged behind the number of young users who remain active on the network and although Instagram is still in force, without changes, it can ...

The US newspaper has conducted an investigation on Facebook, accessing documents owned by the company with data that so far "minimized". As a result, some results to be considered were made public. The first is that "32% of adolescents commented that when they already felt bad about their bodies, Instagram made it worse." In other words, the constant publication on the social network of stereotyped bodies of beauty and "ideally happy" lives can be harmful, especially in adolescent women. This...

The main objective of this proposal is to generate greater engagement with users and allow content creators to contact their audiences through short and attractive videos, as does the TikTok platform. In addition to this, Facebook is presenting a new program with the idea that creators of reels can monetize them through the visualizations of their videos. In short, Facebook is working on alternatives that allow it to generate new content that will keep it current in the face of the great grow...

Workplace integrates resources such as chat, rooms, groups and the transmission of live videos through which people communicate and work as a team. Just as Facebook connects you with friends and family, Workplace connects with all the company's collaborators in a closed environment for the organization, where you can share projects, receive news from the organization and above all feel inside the company even if you work remotely . Advantages of Facebook Workplace for business Groups are form...

In its general format it is very similar. Users can participate as a speaker, being active through questions and answers for the hosts or listening to the audio in radio mode and the transmissions are identified by circles. The differences: The app shows the possibility of switching to video mode and conversations are automatically recorded, leaving aside the possibility of the here and now. To register, the application not only requests identification with the Facebook account but also the T...

Many references from Silicon Valley have joined this social network considering it "atypical". In Clubhouse there are no photos, videos, or written messages. There are no likes or emojis. Many define it as a great virtual round table. Each room has the information on the topic that is discussed there, who are the speakers and the number of people who have joined it. There is the figure of the moderator. The user can enter the room and request a turn to speak; This decision will be left to the...

In this format, followers during the broadcast will be able to, upon payment, ask you questions or take a selfie, appear alongside them on the live broadcast, buy digital gifts that you promote, etc. In contrast, celebrities make money for it. There are no definitions yet as to whether Super will be a standalone app or will be integrated into another Facebook product. A similar application, which is already on the market, is Cameo . This allows you to contact personalities so that, payment in...

Viewers can connect by choosing their preferred channels, contact their favorite streamer, ask questions, participate, comment on games in real time through Twitch Chat. In turn, more content is added such as music, sports, lifestyle, etc. From Twitch they are defined as the space where millions of people meet live, daily, to chat, interact and create their own entertainment together. The numbers support this growth when we talk about live broadcasts, widely surpassing YouTube, Mixer and Face...

Mark Zuckerberg seeks that Facebook and Instagram can cover the entire circuit that involves attracting and selling so that users who choose their products within the platforms do not need to leave them to make their purchase effective. This objective for the social network Facebook has already been met in some countries. Creating your own store within Facebook is as simple as creating a page, having at the moment a store available to thousands of potential buyers. In addition, customers an...

Until now the options that the messaging service gives to silence contacts or groups are 8 hours, 1 week or 1 year and when the time comes (after 365 days) the notifications of the groups return again. For this reason WhatsApp in its beta version already has the option to mute the groups “forever”. In it you can see the alternatives of 8 hours, 1 week and replacing 1 year, the option "forever". 8 hours 1 week Always How to mute contacts or groups? Enter WhatsApp. Check the Chats windo...

When entering the app, you can see the highlights of the moment and those favorite games, if you were already familiar with them within the social network. Facebook Gaming will allow you to carry out live transmissions through your cell phone, view the transmissions of others and play among many with instant games; In addition to that, you can activate the chat to share talks with other users with the same tastes.

This new dynamic will allow users who publish the same content on both networks, to do it in a simpler way just by modifying the privacy controls, checking to share history on Instagram. From the point of view of the company, beyond knowing that Facebook and Instagram have different audiences, this strategy collaborates taking traffic from one network to another; and brands favor them by adding authenticity by showing themselves in the same way on both networks. Facebook ensures that cross...