Nike launches a new augmented reality feature

The new feature of the app "Nike Fit" will use augmented reality technology, algorithms, computer vision and data analysis to obtain a perfect map of the feet of its customers.

Thanks to this, through the cell phone camera, the app will capture 13 key points of the feet to find the perfect number of shoes and improve the shopping experience online. The process does not take more than a minute.

In addition this new function will be available in official stores, where any representative can scan the client's feet.