Reels, like TikTok but on Instagram

This new functionality goes directly to attract TikTok users, in general Generation Z and Millennials, who already number more than 1,500 million worldwide.

The big difference and point in Reels' favor is that Reels can take advantage of Instagram instant messaging, while TikTok can't. An advantage when sharing the video with those who want beyond uploading it to the story.

The success of Reels will depend on whether the public joins or not, but if we look back a long time, this strategy is the same that Instagram adopted when adding the stories inspired by Snapchat: a success.

Currently, this functionality is available to users in Brazil, India, France and Germany for both Android and iPhone. But soon more countries will be joining.

How to use Reels?

1. Enter the stories.
2. Reels will appear next to Super Zoom or Boomerang. Click Reels.
3. There you can take an audio of a video or song that you prefer.
4. Record the video.
5. Edit it with filters, texts, modifying the speed.
6. And I shared in the stories or through Instagram messaging.