The new bet of TikTok is to incorporate the shopping cart within the application. A logical business strategy similar to the one implemented by Instagram at the time.
Thanks to the dynamics of TikTok , brands through their profile can make their videos viral and carry out live broadcasts, generating true engagement with their audience. The incorporation of e-commerce is the next step in the commercial strategy of the app.
From TikTok, brands could upload their catalog of products and prices and in that same place give way to users to make their purchase without leaving the app, similar to how it works today on Instagram.
There is no official launch date yet but they estimate that the test phase in the European market will be advanced shortly.