Tinder, the most popular dating app, is looking to grow in number of users and analyzing the reality of different markets, and for that it is working on its lite version for emerging markets.
Keeping the most common features, especially in the search of profiles to generate a match, but using fewer resources and mobile phone data.
In general, the drawbacks to using the original application are not only due to limitations of the smartphone models used (such as storage space), but also because of connectivity, which often turns out to be unstable.
With this version Tinder bets to grow significantly in number of users, with an eye on 2023.
It is worth mentioning that this strategy is not original. Facebook , Instagram , Messenger , Uber , Twitter , Tik Tok , among other app of the most recognized, has developed its lite version. Spotify , for example, recently launched its lite version for the Indian market.