Guides
The objective of the "metaverse" is to bring together the real and virtual worlds in different experiences such as chats, video calls, video games, among others, and adopting this path requires a more profound change in both the company and the brand identity.
In addition, although these social networks continue to give good economic returns, Facebook has lagged behind the number of young users who remain active on the network and although Instagram is still in force, without changes, it can follow in the footsteps in the not-so-future future. far.
Zuckerberg's challenge is to be a protagonist in a nascent market such as virtual and augmented reality and all his artillery with Meta is aiming there.
