All Instagram users can send voice messages through the application. This functionality, which we will identify with the icon of a microphone, will be followed by the options of writing, uploading photos, adding gifts and will be available to everyone progressively, just by updating the application.
As in WhatsApp we must press the button to record and when we release the message will be sent. Limit of duration: 1 minute.
This option had been very requested by the users, since a great percentage of them prefer to speak to write; also for those who do several tasks at once, the audio facilitates communication.
Another audience in which Instragram has thought are the brands that you can raise your marketing communications using this new alternative.