The main objective of this proposal is to generate greater engagement with users and allow content creators to contact their audiences through short and attractive videos, as does the TikTok platform.
In addition to this, Facebook is presenting a new program with the idea that creators of reels can monetize them through the visualizations of their videos.
In short, Facebook is working on alternatives that allow it to generate new content that will keep it current in the face of the great growth that TikTok has had in recent times.